Audi – AREA1 2010 Roadshow Barcelona

For the launch of the new Audi A1 in Europe, German architects Schmidhuber + Partner have created a specially constructed launch event stand called AreA1. The stand toured throughout Europe, starting in Balmy Barcelona.

Quinze & Milan was commissioned to deliver traveling custom-made desks, seating objects and mobile interior items in both coated wood as QM Foam.

A mobile-modular brand experience for Audi A1. The conception: „To be where the customer is“, in the major cities of Europe. AreA1 combines scalable buildings and cross-media information and entertainment. The different kit from 165 to1,000 sq m are flexible in configuration and size. The 10 meters wide x 8 meters tall Audi A1 landmark illuminated Barcelona’s entire coastline. Instead of using conventional display equipment the AreA1 Road show consists of a single, distinctive design space, exemplified by high-quality materials, surfaces and workmanship. The lighting rigs were designed exclusively for AreA1, with programmable light and sound systems to ensure a spectacular show at night. The customized display furniture was specially developed and is suitable for outdoor use. A true urban island in Barcelona’s prime location.

Project Details

Client Audi
Date  2010
Architect: Schmidhuber + Partner
Contractor:
Start:

Like What You See?

Privacy Preference Center

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?

Are you sure?

By disagreeing you will no longer have access to our site and will be logged out.